-
1
Digital marketing of e-cigarettes poses a significant threat to youth health in Southeast Asia due to high social media engagement and weak regulatory frameworks.
-
2
A conceptual framework links digital e-cigarette marketing to youth behavior, highlighting interactions between platform design, social influence, and regulatory environments.
-
3
Influencer-led promotions blur the lines between commercial messaging and peer communication, increasing the normalization of e-cigarette use among youth.
-
4
Exposure to e-cigarette advertising on digital platforms is associated with increased susceptibility and intention to use among adolescents and young adults.
-
5
Evidence indicates that e-cigarette marketing strategies effectively reach youth, even in regions with strict advertising bans, highlighting regulatory enforcement gaps.
