Psychological decoupling in responses to AI: emotional reactivity and behavioral discourse in digital environments - Takeaways - MDSpire

Psychological decoupling in responses to AI: emotional reactivity and behavioral discourse in digital environments

  • By

  • Naciye Güliz Ugur

  • Ismail Bayram

  • June 24, 2026

  • 0 min

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  • 1

    The study analyzes 2,326,781 YouTube comments to investigate emotional responses to perceived AI presence.

  • 2

    AI perception was categorized into six dimensions, including robotic communication style and lack of authenticity.

  • 3

    Comments reflecting AI perception showed significantly higher levels of negative sentiment compared to those without such cues.

  • 4

    Trust-related and purchase-related discourse were rare and showed limited differentiation across AI perception categories.

  • 5

    The findings indicate a pattern of expressive decoupling, where emotional reactions to AI are more pronounced than explicit behavioral responses.

Original Source(s)

Psychological decoupling in responses to AI: emotional reactivity and behavioral discourse in digital environments

  • by Naciye Güliz Ugur, Ismail Bayram

  • June 24, 2026

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