Pre-Post Evaluation of a Sun Safety Social Media Campaign for Young Adults to Reduce Skin Cancer Risk - Takeaways - MDSpire
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Assessment of a Social Media Initiative on Sun Safety Aimed at Young Adults to Lower Skin Cancer Risk

  • By

  • Janessa M Mendoza

  • David Perez

  • Muriel R Statman

  • Mia K Price

  • Madeleine F Brown

  • Omar U Anwar

  • Marcelo M Sleiman Jr

  • Kenneth P Tercyak

  • July 7, 2026

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  • 1

    Social media is a key platform for health communication, particularly among young adults seeking health information.

  • 2

    Over two-thirds of young adults aged 18 to 24 used social media for health information as of 2022, a figure likely to have increased.

  • 3

    Skin cancer is the most frequently diagnosed cancer worldwide, with significant healthcare costs and a high incidence among young adults.

  • 4

    UV radiation is the primary modifiable cause of skin cancer, necessitating targeted behavioral interventions for prevention.

  • 5

    Social media amplifies tanning risks by spreading pro-tanning messages and misinformation, influencing young adults' behaviors.

Original Source(s)

Pre-Post Evaluation of a Sun Safety Social Media Campaign for Young Adults to Reduce Skin Cancer Risk

  • by Janessa M Mendoza, David Perez, Muriel R Statman, Mia K Price, Madeleine F Brown, Omar U Anwar, Marcelo M Sleiman Jr, Kenneth P Tercyak

  • July 7, 2026

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