From Minus Fours to Major Gains - Takeaways - MDSpire

From Minus Fours to Major Gains

Dr. William Stephen discusses growing your practice with myopia management.

By
William Stephen, MTh, OD, FIAOMC
May 1, 2026
4 min

Optometric Management

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1

The author shifted focus from practice growth metrics to understanding the needs of young patients and their families.
2

Myopia management transformed the practice's approach, fostering long-term relationships with patients and their parents.
3

Growth in the practice was driven by reputation and referrals rather than traditional marketing strategies.
4

Families engaged in myopia management remained loyal, leading to increased patient retention and premium service choices.
5

Real growth in the practice stemmed from intentional care and a clear mission, rather than just expanding outward.

Original Source(s)

Optometric Management

From Minus Fours to Major Gains

by William Stephen, MTh, OD, FIAOMC
May 1, 2026

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