Policymakers and Researchers Zero In On the Impact of AI Toys By Simon Spichak June 2, 2026 0 min Journal Of Medical Internet Research (Jmir) Share Summary Takeaways Listen Insight Report Clinical Scorecard Poll Top Institutions 1 AI-enabled toys are marketed as educational companions, but research on their impact on neurodevelopment in young children is nearly nonexistent. 2 A study found that AI toys struggle with pretend and social play, which are crucial for early development. 3 Concerns about transparency, privacy, and security in AI toys have been raised by researchers and policymakers. 4 The University of Cambridge report highlights the need for clearer regulations and labeling standards for AI toys. 5 Experts emphasize the importance of understanding the long-term effects of AI toys on children's development before widespread use.