KFF/AP Survey Probes Rural Voters’ Increasing Anxieties About the Rising Cost of Living, Including Health Costs, Heading into the Midterm Elections - Takeaways - MDSpire
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KFF/AP Survey Investigates Growing Concerns Among Rural Voters Regarding Rising Living Expenses, Including Healthcare Costs, Ahead of the Midterm Elections

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  • kffrainl

  • September 23, 2026

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  • 1

    Rural voters increasingly express concerns about the rising cost of living, with 75% rating it as 'fair' or 'poor', a 25-point increase since 2017.

  • 2

    Health costs and gas prices are the primary household expenses causing concern among rural voters, highlighting economic strain.

  • 3

    40% of rural voters trust Republicans more than Democrats to address living costs, while 27% trust neither party.

  • 4

    The KFF/AP survey included over 2,000 rural voters and was conducted from August 12 to 24, 2026.

  • 5

    The survey aims to explore rural voters' perspectives on economic issues, healthcare access, and local job opportunities.

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