Intention to use chatbots for hair loss treatment: A structural equation modeling study examining the moderating role of appearance-related self-esteem - Takeaways - MDSpire
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Factors Influencing Intentions to Use Chatbots for Hair Loss Treatment: A Structural Equation Modeling Study of Appearance-Related Self-Esteem as a Moderator

  • By

  • Hyun-Gyu Choi

  • Sun-Kyeong Park

  • Kyung Ah Ban

  • Wonsang Robert Yu

  • Eui-Kyung Lee

  • October 8, 2026

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  • 1

    The study examined factors associated with adults’ intentions to use chatbots for information about medications for hair loss treatment.

  • 2

    The researchers integrated the Technology Acceptance Model and Health Belief Model to assess determinants of chatbot-use intention.

  • 3

    The study focused on appearance-related self-esteem as a moderator because hair loss can affect self-esteem and mental health.

  • 4

    Chatbots may provide supplementary general health and medication information, but their reliability and safety remain concerns.

  • 5

    The study received approval from the Sungkyunkwan University Institutional Review Board, and participation was voluntary and anonymous.

Original Source(s)

Intention to use chatbots for hair loss treatment: A structural equation modeling study examining the moderating role of appearance-related self-esteem

  • by Hyun-Gyu Choi, Sun-Kyeong Park, Kyung Ah Ban, Wonsang Robert Yu, Eui-Kyung Lee

  • October 8, 2026

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