Optometric Business Tracker: PAL Pricing - Takeaways - MDSpire

Optometric Business Tracker: PAL Pricing

<i>EB</i> + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores on-point PAL pricing.

  • By

  • Ron Krefman, OD

  • September 1, 2025

  • 2 min

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  • 1

    GPN analyzed over 1.6 million PAL sales from more than 2,000 U.S. practices in 2024, revealing key pricing trends.

  • 2

    The average list price for progressive addition lenses (PALs) was $663, with nearly half sold between $550 and $799.

  • 3

    11.2% of PALs were priced under $400, while 21.5% were sold for $800 to $1,049, indicating a diverse pricing landscape.

  • 4

    Practices should assess their pricing strategies to uncover gaps and improve competitive positioning based on national trends.

  • 5

    GPN Visions offers resources, webinars, and tools to help eyecare professionals enhance pricing, margins, and patient satisfaction.

Original Source(s)

Optometric Business Tracker: PAL Pricing

  • by Ron Krefman, OD

  • September 1, 2025

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