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1
GLP-1 advertisements often frame the drugs as paths to confidence, self-esteem, and personal transformation, not solely as medications for eligible patients.
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2
A 2025 study of 90 Facebook and Instagram advertisements found strong emphasis on emotional and psychological benefits, including becoming a “new you.”.
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3
Research on how repeated GLP-1 advertising affects body image and disordered-eating outcomes remains limited.
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4
Clinicians and patients report concerns that persistent advertising and transformation imagery may reinforce comparison and disordered eating, including during recovery.
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5
The article identifies enhanced telehealth screening and stricter advertising standards as possible safeguards while cautioning against stigma toward people who may benefit from treatment.
