The Blind Spot in Your Patient's Journey

Cost concerns may be influencing care decisions long before patients reach your chair

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Cost concerns significantly influence vision patients' decisions, with 64% of consumers stating it impacts their care-seeking behavior.
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Despite 65% of consumers having vision coverage, 54% still face out-of-pocket expenses, leading many to choose primary care over vision specialists.
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Only 5% of Gen Z respondents interested in LASIK actually undergo the procedure, with cost being the primary barrier to pursuing care.
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43% of consumers are comfortable using healthcare credit cards for vision expenses, yet only 7% have utilized them, indicating a gap in financial pathways.
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More than half of consumers prefer vision providers offering various payment options, highlighting the importance of financial experience in provider selection.

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