The impact of social influence and perceived value on usage intention of county-level “Internet + Medical Health” services: a moderating analysis of region - Takeaways - MDSpire

The impact of social influence and perceived value on usage intention of county-level “Internet + Medical Health” services: a moderating analysis of region

  • By

  • Lei Zhao

  • Lai Wei

  • Qingsong Zhang

  • Renfen Tian

  • July 9, 2026

  • 0 min

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  • 1

    The study investigates the relationship between social influence, perceived value, and the intention to use 'Internet + Medical Health' services.

  • 2

    Patients' perceived value and perceived usefulness are positively associated with their intention to use these services.

  • 3

    Social influence positively impacts perceived value, which partially mediates its effect on usage intention.

  • 4

    Perceived ease of use is positively associated with perceived usefulness and also partially mediates its effect on usage intention.

  • 5

    Regional differences moderate the relationship between social influence and perceived value, affecting usage intention.

Original Source(s)

The impact of social influence and perceived value on usage intention of county-level “Internet + Medical Health” services: a moderating analysis of region

  • by Lei Zhao, Lai Wei, Qingsong Zhang, Renfen Tian

  • July 9, 2026

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