Online Presence and Offline Connection

Masoud Nafey, OD, MBA, FAAO, provides tips for making sure your practice's online presence aligns with the in-person patient experience.

1

A strong online presence is crucial as most patients begin their search for healthcare providers online.
2

84% of patients read online reviews before booking, indicating that a poor online reputation can deter potential patients.
3

70% of patients are open to using AI for physician research, with AI recommendations influencing patient choices.
4

95% of patients prefer online scheduling, and many would switch providers if this option is unavailable.
5

Practices must ensure their online representation matches the in-office experience to foster patient trust and engagement.

1