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The Impact of Unintentional Exposure on Ongoing Utilization of AI Chatbots in Healthcare: A Multigroup Study

  • By

  • Shuming Yang

  • Zikun Liu

  • Yangwen Jiang

  • September 5, 2026

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  • 1

    AI chatbots, including those based on large language models, are increasingly used for self-diagnosis, with 78% of respondents utilizing them.

  • 2

    In China, health-oriented AI chatbots are becoming more common as people seek health information through generative AI tools.

  • 3

    Despite initial use, many individuals discontinue engagement with healthcare AI chatbots, highlighting the need to understand factors influencing continued usage.

  • 4

    The study investigates how incidental media exposure to AI chatbots affects users' cognitive and affective responses, influencing their intention to continue usage.

  • 5

    The research also examines variations in media effects among users based on their pre-existing attitudes toward human doctors.

Original Source(s)

How incidental exposure shapes continued use of AI chatbots in healthcare: A multigroup analysis

  • by Shuming Yang, Zikun Liu, Yangwen Jiang

  • September 5, 2026

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